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Thursday, November 21 • 13:00 - 13:45
Sell! Sell! Sell!: A Stress Free Guide to Introducing Quality Assurance

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Is the engineering team craving quality? Are developers begging for more QA involvement? If not, it's time to sell it.

Convincing teams that the solution is adding/increasing QA can be a challenge. They may already be releasing successful products, timelines already slower than desired, and resources already limited. I'll discuss how to apply marketing principles to have engineering teams yearning for more QA and believing in the indispensability of quality assurance.

The talk will focus on:
* Understanding the problem
* Defining and understanding the customer(s)
* Communicating a compelling value proposition

Focusing on these areas will allow you to create a compelling marketing strategy that highlights to your audience: Quality is the Answer.

Whether you are the Director of Quality or a functional tester at your organization, this talk is for you. The audience will leave ready to Sell! Sell! Sell!

 * Understanding of how marketing and business strategies can be applied to change management strategies
* Ability to communicate the benefits of QA in a compelling manor

avatar for Jovana Florus

Jovana Florus

Senior Engineering Manager
Jovana is an Engineering Manager at Trunk Club and the founder of the company’s Quality Assurance program. She earned her Bachelor's degree from Brown University in International relations. For over a decade, she has built her career in the software industry, starting as a Test... Read More →

Thursday November 21, 2019 13:00 - 13:45 EST
AMA Conference Center New York City, Room 605 1601 Broadway, New York, NY 10019, USA
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